YouTube is hands-down one of the best places to grow your audience, especially with FREE traffic.
It’s the world’s second-largest search engine with more than 1.7 BILLION unique monthly visitors.
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You’ll also be hard-pressed to find a more engaged audience.
The average user spends 19 minutes per day on YouTube. In the U.S., a whopping 62% of users visit the platform at least once a day.
No matter what niche you’re in, your audience is on YouTube already. The key is getting your content in front of them.
Today, we’re sharing five easy-to-follow tips that will help you do just that…
1 - Find the Right Topics
Like any platform, you need to provide value to your audience on YouTube.
This means choosing topics that are interesting. Here are some tips for finding the right topics.
Look for ideas everywhere. Even offline, it’s possible to find great topic ideas. Talk to people. Ask questions. Listen to conversations.
The key is to keep alert and think about everything seen and heard while out and about.
And when making videos, model them after other viral videos
NEVER outright copy someone else’s work. However, mimicking the flow of viral videos, how they use titles and descriptions, the type of video, video length, and other aspects of the video can help create videos that have the potential of going viral.
2 - Choose the Right Title
Every YouTube video MUST start with a good title.
This title is the first thing people will see. It’s their first impression of the video.
And the sole function of the title is to get people to click and watch the video!
That means the title needs to catch the attention of anyone who sees it. The best way to do this is to ensure the title addresses a problem, and that it stands out as controversial or unique in some way.
The title should also contain specific keywords, so it will rank high in YouTube searches and in Google.
3 - Write a Strong Description
Your video also needs a good description. This description will include the following:
The call-to-action should also appear at end of the video. The ultimate goal of the video is to get people to take action—based on what is being promoted or what the next step in the funnel is.
4- Post Consistently
The key with YouTube videos (just like all social media) is consistency.
If people are following, they want to know they can rely on new videos to come out on a regular basis. They want access to new content consistently.
They WILL go elsewhere if it can’t be delivered effectively and reliably.
The key is to choose a schedule that can be realistically managed over the long-term.
Post new videos at least once a week. And post at the same time every week. This is far better than putting out 10 videos all at once and then disappearing. People might watch the videos and love them, but they will want more.
5 - Use the Right Tools
This is a very short list.
For most types of videos, nothing fancier than a smartphone camera and a selfie-stick are needed to make a good face-to-camera video.
And if the video is screen-capture, then PowerPoint and a good microphone will do the job. You’ll also need screen-capture software, such as Camtasia or Screencast-O-Matic.
That is literally ALL that you need.
Unless you want to make a super high-quality professional movie or documentary, this doesn’t need to be fancy. And it doesn’t have to be expensive or complicated.
As long as the video is clear and the audience can connect with the person behind it — that’s all that matters!
With these five easy steps, you’ll be well on your way to bringing your business tons of FREE traffic with youTube